Performing the above actions is called SEM ( ang. Search Engine Marketing ) - search engine marketing.
By doing ours website projects we always try to be as compatible with SEO positioning process. However, SEO positioning is a long-term process and the first optimization effects will be visible in search results after a few weeks or even months. The fastest and most effective way of presenting a website is to run a campaign Google Adwords sponsored links - PPC, whose effects are visible immediately!